What makes an excellent café and restaurant website? In search for the answer we looked through the dozens of attractive websites from this industry and noticed some common features.
Let’s take a closer look at café and restaurant websites and check out their distinctive features and peculiarities.
Visual attraction & Full-screen photography
Photography is a mighty tool. And it’s hardly possible to find a café website that is not decorated with images. Mostly all café and restaurant web designs use food as well as the interior design photography in a variety of ways to put the focus on their services, special offers and etc.
Focus on Responsive Web Design
A Café and restaurant web design keeps up with the time by using responsive layout adapted to the viewing environment (from desktop computer monitors to mobile phones). Responsive design, being a more advanced way to make a website mobile friendly, provides better usability and more relevant content, as the site is automatically abbreviated down to its most basic information.
Ease of Use
Usability is by far the most important factor of any website, not only restaurant related ones. Forget about obnoxious flash animation that slows down the website. Avoid long text paragraphs, a cafe website must be clear, simple and to the point! High quality photography is definitely an added value advantage.
Social Media websites are a great way to drive more people to your restaurant. And a lot of restaurant are already using Facebook, Twitter, Pinterest, YouTube and other web sites for marketing and to boost sales. Social media allow restaurant to easily connect and engage, get feedback and promote their services and menu. They don’t have to spend a lot of time writing an engaging copy. All they need to do is to get to the point, by tweeting or posting on their Facebook page something like: “Our lunch special today is ham & swiss cheese omelet with bacon and toasts”. Cafés & restaurants also tweet photos of their food, different recipes, special offers and events.
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