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7 Tips to Create a Sustainable Website

By 22 2 月, 2023No Comments

SWITCH YOUR WEBSITE TO GREEN HOSTING

Green hosting is a sustainable option for powering your sustainable website. It uses servers that are powered by renewable energy sources, with the goal of minimizing the environmental impact. The renewable energy used for green hosting comes from natural resources that are replenished at a faster rate than they are consumed.

Green hosting not only helps protect the planet, but it also benefits your business by providing sustainable and eco-friendly options. The renewable energy sources used in green hosting, such as sunlight and wind, are constantly replenished, making it a reliable and environmentally friendly choice. By choosing green hosting, you can ensure that your sustainable website is powered by clean, renewable energy, reducing your carbon footprint and promoting a sustainable future.

Choosing a green hosting provider can help businesses reduce their carbon footprint, appeal to environmentally-conscious consumers, support the use of renewable energy and meet your sustainability goals.

  • Green hosting companies use renewable energy sources and energy-efficient technology, which can help reduce their carbon footprint and combat climate change.
  • As more consumers become concerned about the environment, they are looking for products and services that are sustainable and eco-friendly. Choosing a green hosting provider can allow businesses to appeal to these consumers and differentiate themselves from competitors not focused on sustainability.
  • By choosing a green hosting provider, businesses can support the use of renewable energy and help accelerate the transition to a more sustainable future.
  • Many businesses have sustainability goals, and green hosting can help them achieve them by reducing their environmental impact.

BUILD YOUR WEBSITE USING A LIGHTWEIGHT FRAMEWORK

Choosing the right website framework can drastically impact your website in a positive way, if you choose a website builder which has a lot of weight (code) and isn’t efficient in the way it calls pieces of code it can have a devastating impact on your business but also the environment. Website framework builders should be efficient and easy to use but also optimised for performance and allow users to easily change elements on the website without delay.

Recently we have been developing our own sustainable website builder framework which has the most capabilities and the least weight of all the efficient builders. This has been a big project over the last 2 years, creating a framework which is built especially for sustainable websites or websites that want an optimised, efficient builder that also has been optimised for speed and accessibility.

OPTIMISE YOUR CACHE AND WEBSITE NAVIGATION

Essentially a website cache is a temporary storage location on a user’s device where a copy of certain elements of a website, such as images, scripts, and HTML pages, are stored. When a user requests a page from a website, their web browser checks the cache first to see if a copy of the page is available. This means that fewer data has to be transferred from your site to theirs and so reduces the amount of energy used.

Make your website more sustainable by optimising your cache which will help reduce the amount of data transferred which leads to less energy consumption but doesn’t just help the environment, caching helps the user experience on your website and can have positive impacts on Google, meaning higher SEO rankings!

Making your website easily navigatable gives the user the answers they’re looking for faster but also reduces energy consumption, having a clear and logical navigation structure will not only help the environment but is better for user experience which is a good sign for Google meaning better SEO rankings. Another way to improve the website’s navigation and reduce energy consumption is to consider the habits of the target audience. This can be done by creating custom interfaces and structures that are tailored to the specific needs and preferences of the target audience. An expert web design specialist can assist in this process, making sure that the website’s navigation is efficient and user-friendly.

RESIZE & COMPRESS YOUR IMAGES

Images are an essential element of your website and play a role in enforcing your brand and painting a picture for any points you make. This is most likely because they’re using high-resolution images, they take longer to load and are bad for user experience when trying to load a web page, but reducing and compressing images also helps reduce your impact on the environment as with resizes and compressed images fewer data needs to be transferred which means less energy used.

UTILISE LAZY LOAD

Lazy loading is a technique where media elements such as images and videos are loaded only when they are in the user’s viewport, rather than loading all of them at once. Using this technique it will reduce the amount of data transfer required and in turn help save energy and reduce the impact on the environment.

Lazy load isn’t only going to benefit the environment, it actually improves your website load time and is recommended by many web developers/designers and SEO and a key element in building websites, especially if your website is heavy (lots of code). By implementing lazy loading for media below the fold, you can improve the sustainability and performance of your website, the fold refers to the content that is not immediately visible when a page loads, and requires users to scroll down to see it.

ONLY USE VIDEO WHEN IT’S ESSENTIAL

Video is an amazing tool to engage users, but, and there’s a big but, it will impact the website loading time drastically if its hosted on your FTP. This means if you’ve manually uploaded it into your media library. The best practice for videos is to embed them into your website from YouTube and use a lower resolution and higher resolution videos can have a drastic impact on your website load time, we also recommend turning off autoplay, so visitors have the option to choose whether they want to view each video or not. These optimisations will have a positive impact on your user experience but also save data being transferred, and be more eco-friendly!

CLEAN UP YOUR WEBSITE

Even sustainable Websites after time will have outdated information which not only misleads the user but increases load time and energy consumption. It’s important to schedule a website clean up, an average website should be doing this every 1-2 months depending on how much new content is being added and how relatively new your industry is. This will not only enhance the user experience but also improve the website’s performance and reduce its environmental impact. By keeping your sustainable website organized and up-to-date, you can ensure that it is efficient, sustainable and user-friendly.

 

BestWeb –

For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6010-2200 660, email welcome@bestweb.com.hk or visit https://bestweb.com.hk Thank you.

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