Businesses who think of building apps often wonder how they will attract users to it. In this article, we will discuss various ways to promote an app to your target market. The objective is get quality users to download your app and use it.
With websites, you can do good search engine optimization to make your website noticeable among users searching for your products and services on search engines, but apps require more than just SEO and social media marketing.
Apps rely on both potential and existing customers of your business for their success. Giving your mobile app exposure is important in today’s digital world. Getting downloads, website traffic, and a social media following might be more challenging than creating your app, but if you get it right the sky is the limit. Here are a few ways in which you can promote your mobile app from your mobile website and other marketing channels:
1. Build a quality app
First and foremost, you need to build an app that is of good quality and works smoothly. If you already have a website, you can make your own app with AppMySite in a few weeks. AppMySite allows you to build an app on a shoestring budget and, at the same time, offers high-quality development and design services.
They have a two-step process to build an app. Firstly, you need to submit your website’s URL, and lastly, you need to subscribe to a plan to make an Android app, iOS app or both Android and iOS apps for your website. AppMySite helps build stellar apps that work with efficiency.
2. Get quality customer reviews
You can post about your app on social media review exchange pages and groups and collect genuine reviews on your app. It is important to have your app tested by regular users and get their feedback on its quality and utility. With such reviews, you can not only work on improving your app, but can also get some visibility on the internet.
You can also invite your website users to download and use your app. Such users can be prompted to leave app reviews. With a lot of quality reviews on your app store pages, you can easily work on promoting your app among potential users.
3. Prompt website users to download app
You can also prompt your existing website users to download your app. Especially, the users who access your website from mobile devices can be prompted to get a better browsing experience on accessing your products or services through your app. This method is one of the easiest way to ensure that you get more app users.
Your website users have already established their liking for your products or content, and when they face inconvenience in accessing your website through a mobile phone, they are encouraged to download your app to get a smoother experience every time.
4. Online ads
Another way to get app downloads and registrations is to run online ads on search engines, popular websites and social media channels. These ads can be effective in reaching the right audience for your business. To start, you can identify your target audience and define their age, location, interests, etc.
After defining the audience, you can set up ads and define ad budgets for different ad channels. You can distribute your budget among all the relevant channels and test which one gets you the best ROI. Analyze the result of your ad design, message and channels and optimize them to get better results.
5. Influencer marketing
Another very effective way to get the right exposure for your mobile app is to promote them through industry influencers. You can identify influencers whose audience matches yours. Selected influencers should have a high follower base, so that you can reach a large base of potential customers with a few posts.
After influencer identification, discuss the themes of posts that these influencers can publish through various channels to influence more and more users to download and use your app. Non-celebrity influencers have proved to get better results than celebrity influencers, as non-celebrity influencers sound more genuine.
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