COVID-19 has changed the traditional way of working around the world. Many consumers are also spending more time online, which drives us to be part of the digital transformation of society. As more and more Small and Medium Enterprises (SMEs) join digital platforms, a corporate website becomes an essential tool.

1.Invest in copywriting

Good copywriting is beneficial for both your customers and the search engine – the two most important audiences of your website. Investing in your website’s copywriting is a great way to stand out from the rest of your competitors. 

2. Start blogging on your website

Blog allows you to provide value to your consumers through useful information about your industry. It is an excellent aid in terms of Search Engine Optimisation (SEO), and improves your site’s overall searchability and visibility as well. 

3. Work on a marketable landing page for Google ads

A landing page is a standalone web page created specifically for your marketing or advertising campaign.  It’s the simplest and most effective way to generate more sales, leads or traffic to your small business website. A good landing page is free from distractions, as users would want to be directed to the information they need immediately. 

4. Invest in digital marketing tactics

Business owners determine their website’s success through its ability to maintain consistent traffic and reasonable bounce rate. When existing and potential customers see a noticeable stretch of inactivity, it can lead to an immediate loss of interest and confidence in the business. By investing in digital marketing tactics, you would be able to attract more audience and gain more revenue.