Many companies struggle to think of fresh, creative ways to boost website traffic. Online, there is a lot of false information on how to increase traffic, which might lead to repeating the same unsuccessful tactics over and over again.

Here are 4 strategies that have been shown to work if you want to improve website traffic using both free and paid techniques.

1) Perform Keyword Research

Always use pertinent keywords in your content, including the page title, meta description, URL, and headers. Instead of being overused to the point where they distract the reader or take away from the main concept, keywords should be employed naturally.

2) Create Memorable Content

You must provide content that stands out from the crowd and is memorable. Web traffic should increase if you develop material that you care about, upload frequently, and investigate what your audience wants to see.

3) Keep Active Social Media Pages

Social media plays a big role in luring customers. Posting content across your social media platforms, interacting with followers by replying to them, reposting their content and tagging them, using pertinent hashtags, and including enticing information from the content to encourage people to click the link to it are a few ways it should be used to increase website traffic.

4) Influencer Outreach

Influencers in the industry are keen to contribute materials that their fans will enjoy. Businesses can interact with influencers in a variety of ways, such as by paying them to run sponsored posts on their social media pages or by tagging them in social media postings that reference their content or research.

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