Today, an online presence is vital for any business, even for brick-and-mortar stores that don’t conduct e-commerce. Creating a website isn’t especially difficult with the many website creation tools available. Whatever software you choose, keep these design principles in mind.
No business is successful these days without a good business website of their company working online efficiently and effectively. In this age of technology, having a website for your business is inevitable for success.
Businessmen today are aware that they must have a website but somehow, they can’t comprehend the process of building an effective business website.
Having a website not effectively built can lead your online visitors to your shop or your phone but the true accomplishment of building a business website is in converting sales on the website itself.
Building such a website is not easy and requires some expertise. Generally, a good website designer and developer can help you in building an effective business website. However, you can yourself be updated about some basic details that every businessman must incorporate in his website.
Here Are The 12 Tips For Building An Effective Business Website
1. Make your website optimized for a mobile responsive
Mobile responsiveness is critical for a website to be effective. American adults spend more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Needless to say, your business’s mobile website must offer a positive user experience.
In order to build a highly effective business website, you need to optimize the site fit for a good mobile experience. In the ratio between mobile and desktop website traffic, mobile wins by a margin. This shows how much the current success rate of any website depends on its feature of mobile optimisation.
If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search – which brings us to our next point.
2. Make your website easy to locate
It is important to choose a domain name that matches your business. A relevant domain name makes it easier for your users to locate you on the web. A thorough research and analysis must be conducted to determine what is the best domain name for your business website.
It highly affects if your target audience will be able to find you on the search engines. Thus, this point is crucial in building an effective business website for your company.
You need a domain name that either matches your company name or describes your business in some way. You can even have multiple domains that point to the website. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertisement campaigns to drive traffic to your website.
3. Make your website easy to navigate
Website design and development is the foundation of any website. The design of your website must be smooth and fluent. Which means that your website developer must build your website in a way that every page on your website is easy to navigate for the users.
Users must understand where they are on the website and what should they do in order to get to a certain point on your website. The functionality of your website highly depends on your website’s navigation. The user experience also depends highly on the ease and convenience in the site navigation.
4. Keep your website design relevant
The design of your website should be relevant to what your brand stands for. The brand image and message should reflect from the design of the website. You must also use the right images or videos for your business website depending on the brand the website belongs to. It puts a high amount of psychological impression on the user base creating an image of your website in their minds.
This is especially important when it comes to mobile responsiveness, which is a major factor in how Google ranks websites in its algorithm. The better a website’s ranking, the higher it appears on the search engine results page (SERP). If a competitor is mobile-friendly and your website isn’t, you could get pushed down lower in your customers’ search results.
5. Only share accurate content
One thing that you must keep in mind is to always serve your users with 100% accurate content on your website. Serving them with inaccurate content doesn’t just misinform them but also diminishes your credibility in the entire user base.
This is equal to cheating your customers. So you must always be mindful of what content you put up on your website as it is a determinant of how effective your business website is.
It should go without saying that inaccurate information will turn off consumers, whether it’s a wrong number, outdated product information or simple grammatical errors. You should not only proofread each page before it goes live, but also periodically check each page, especially after making updates anywhere else.
6. Update your contact information on your website
Each page on your website should entice the reader to do something. In other words, you need to give them a call to action. These landing pages should encourage users to take a certain action, such as to call your company, sign up for a service, buy a product, download a whitepaper, or do something else that benefits your business goals. Give them a noticeable invitation to take the action: a button, a link, or clear verbiage. Keep it above the fold if possible so that readers do not have to scroll before finding the call to action.
An update of your business address or addresses, email ID and office telephone number on your website’s contact page is highly recommended. It is important to connect with your customers as often as possible.
Besides, your customers should also always have the option to contact you. It is a very basic feature of a business website yet a very important one which one can’t ignore. Thus an important element in the effectiveness of your website.
7. Have a calls-to-action
The job of your website is to call your users to take an action closer to sales by placing calls-to-action markers and links on each page. Such calling markers are tabs like Download, buy now, subscribe, call now, etc.
You must also be mindful where you put these tabs on the website. Such calling tabs are ideally suited to be placed somewhere on the top of each page as putting it on the bottom requires scrolling by the user which in turn cuts the chances of conversion to half.
8. Give space for user interaction
There must be a space on your website dedicated to your users. Whether it is virtual assistance on your website, a review column or a feedback from, your website must incorporate the element of user interaction for better user experience and thus stand out among its competitors.
9. Make sure your website copy is customer-oriented
Potential customers come to your website to get information that is useful to them. Sometimes they come for educational content on your blog, and other times they are focused on researching the products and services that you sell. Either way, you should present relevant information that will engage your prospects, give them something of value and build their trust in your expertise.
When you are planning the content on your website, try to think about it from the customer’s point of view. If you were a prospective customer, what information would be helpful to you? What level of knowledge or expertise would you have already, and what would you need explained in more detail? By focusing on your content from the customer’s perspective, you can keep them on your site longer and are more likely to create a long-term relationship with them that results in a sale.
10. Incorporate SEO best practices
You may have the best website in your industry, but it won’t do you a bit of good if people can’t find it. While you can spend money on ads to drive prospects to your website, it is more cost-efficient and effective in the long run to bring free organic search traffic to your site.
When people are looking for information online, they go to search engines, especially Google. Usually, they find what they are looking for on the first page of the search results, so that is where you want your company to appear. Google and other search engines have their own proprietary algorithms that they use to rank sites for search terms, also called keywords.
Search engines use three ways to determine where your listing appears: crawling, indexing and ranking. Crawling means that they find your site through links from other sites. So, make sure that links to your site appear on as many outside websites as possible.
After your site is discovered by the crawling bots, it is indexed, which means that it is analyzed for content, including keywords, freshness, relevance, links and multimedia. Make sure that your site has plenty of new, relevant content relating to the keywords you want to rank for.
Finally, ranking is how the search engines determine the best results for a given search. Ranking is based on relevance and authority. Include plenty of relevant content, such as individual articles on different aspects of a specific topic. Authority is established by the size of your site, its traffic, and how many other well-respected sites link to yours. Small business SEO tools make it easier to optimize your site.
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