A good enterprise web design strategy consists of several key elements. There are various ways you can optimise your website, and it’s a good idea to address as many of them as possible.
Below, we’ve laid out a list of essential web design tactics for your enterprise to tackle. By implementing each of them, you’ll end up with a website you can be proud of — and more importantly, one that will drive revenue.
Here are 4 key components of enterprise website design!
1. An intuitive navigation setup
One of the first things to get right on your website is its navigation setup. Navigation refers to the way users are able to find their way around your website, and it’s a critical part of any positive user experience.
To start off, organise all the pages on your site into related sections and subsections based on their topics. Then create a navigation bar at the top of the page where users can clearly view those different sections and navigate between them.
If users have a difficult time finding their way around your website, they won’t want to stick around. For that reason, you need to make it as easy as possible for people to navigate it.
That’s especially true for an enterprise site, since enterprises tend to have larger sites than many other businesses. The more pages you have on your site, the more crucial it is to help users navigate them.
2. Page speed optimisation
Another crucial part of any good website is page speed — that is, how quickly the pages on the site load. Slow-loading pages are extremely annoying for most people, with 83% of users expecting pages to load in three seconds or less. Any longer than that, and people will start hitting the “back” button.
To avoid having a slow-loading site, you can take a series of steps, including:
- Caching web pages
- Minifying code
- Limiting redirects
- Compressing images
When you do each of the above tasks, your site will load much more quickly, leading to happier users and higher traffic. If you want to check your current page speeds, you can use Google’s PageSpeed Insights tool, which will rate your site on a scale from one to 100.
3. Responsive design
Did you know that over 50% of all Internet traffic comes from mobile devices? That means it’s absolutely crucial for your website to be mobile-friendly. If it’s not, you’ll miss out on over half of your potential traffic.
Furthermore, Google uses a mobile-first index, meaning it ranks sites based on their mobile format. So, without a mobile-friendly site, you won’t rank very high in search results.
For both of those reasons, using responsive design on your website is a must. Responsive design is a setup where your pages automatically adapt to fit the screen where they appear. So, a page will look slightly different on a phone screen than on a computer screen.
In the following two images, you can see that the page is structured somewhat differently on mobile and desktop, despite retaining the same basic elements:
With responsive design, you can ensure that your site stays functional and attractive to users no matter what device they use. That will ultimately boost your traffic and lead to more revenue!
4. Visual branding
Your site’s visual design is about more than just looking nice. You also need to convey your enterprise’s unique brand.
Part of branding is about being memorable. You want to stand out in users’ minds after they leave your site. But you also want to differentiate yourself from your competitors. You don’t want your website to look like every other site in your industry.
You can use different elements to brand yourself, including:
- Color schemes
- Shape patterns
- Font choices
- Language styles
- And more!
The way your site looks, sounds, and feels will do a lot to determine how users see your business, which in turn will influence their purchase decisions down the road.
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