There are several reasons websites and business owners decide to redesign their website completely. It might not be generating enough leads or conversions, the design might not be in line with branding, or it might only be outdated. For whatever reason, the time for a total makeover always comes.
1. Review your current website
The first and most obvious step is a full review of your existing website. Redesigning is aimed at making significant improvements, and that can’t be done without identifying and understanding the problems and weaknesses of your website. Reviewing your current website and asking these essential questions allow you to understand what you must improve and how.
2. Check out your competitors
You need to look at your competitors’ content and design types. Find out what’s trendy and what works, because although thinking outside the box is excellent and innovative, there are patterns of success and efficacy to follow.This gives you the advantage of learning from your competitors and seeing the strategies that work, informing your redesign and giving you an edge in creating a better user experience in your way.
3. Set your goals
Once you’ve done a complete audit of your current and competitors’ website, it’s time to set goals. As a measure, goals allow you to know where you stand in the process. It lets you see what you’ve done and what more you need to do, giving your redesign direction and purpose.
4. Determine your user’s journey
Understanding what your user needs and what their problems are the key to creating a new and improved experience for them. It allows you to create a path they can easily navigate, the engaging content they can easily understand, and designs that keep them glued to your website.