Live streaming is one of the most powerful tools you have at your disposal. It can help you build trust with your audience, increase engagement and conversions, and even improve SEO. In this post, we’ll discuss 5 benefits of live streaming for your ecommerce business.
1. Reach new audiences and increase engagement
Many viewers will find live videos to be more engaging, especially those who aren’t into watching too formal or scripted videos. The spontaneity of live videos will keep hold of your audience’s attention for a lot longer than many other forms of media.
2. Build trust and a more personal connection with your customers
It’s the next best thing to be there in person. This experience is essential because it builds trust and connects with your customers. They feel like they are getting to know you and your business personally. And this kind of experience is valuable because it helps create a loyal customer base.
3. Give your customers a closer look and a more authentic understanding of your product
Live streaming also helps to increase the conversion rate as customers can see the actual product or service before buying. It provides a way for customers to see the product in action and learn more about it. From showing off new products to demonstrating how they are used; live streaming is a powerful tool for eCommerce businesses.
4. Helps with visual merchandising and efficient inventory management
Live streaming is also a great way to do a little visual merchandising. You can style and showcase your products in a way that will make them irresistible to your followers. Plus, live streaming can help with inventory management. When followers see a product they like, they can immediately purchase it.
5. Improves your SEO performance
By including keywords during your live stream, you can improve your SEO ranking and help your business to become more visible online. You can also upload the live-streamed video to your website and other video-streaming platforms such as YouTube. Such content is valuable and signals to search engines that your website has valuable content, thus giving more authority to your website domain.