The potential growth rate of mobile advertising can also be judged by the hike in mobile ad spend rate which has witnessed an increase of 430% since 2013. Digital advertising is no longer limited to websites. In fact, mobile marketing is the new shining star of the advertising world.
Mobile Advertising is the Primary Mode of Digital Advertising
Around 80% of Indians and 2 billion of the world population prefer mobile phones for internet usage. Especially in India due to the recent telecom revolution, there has been a sudden hike in mobile internet users. This simply means to reach the maximum number of audience, start-ups should target Mobile advertising as their primary mode of advertising.
Cost Effective and Gives Conversion-oriented Solution
In a start-up environment funds are always a sensitive subject and other methods of advertising cost a fortune. Mobile advertising is a lot cheaper and gives an effective solution to all the advertising related problems. It’s not only affordable but also gives a quick conversion to the marketers.
Better Understanding of Customers
Nowadays every brand wants to personally connect with its consumer to deliver their desired products. Mobile advertising is a direct medium where the advertiser can directly connect with its audience to sell its product. This also builds up better understanding between the brand and the consumer where the brand can understand the needs of its consumer in order to cater them with better options.
SMS marketing is a very powerful method of digital communication. It’s an effective way to get your messages read by your targeted audience. SMS has more chances of getting noticed than any other form of mobile advertising. SMS marketing helps start-ups to keep their consumers updated about their brand’s promotional activities such as discounts and services.