We know firsthand that owning and operating a small local business is no easy task! To grow, you have to take the time to invest in a marketing plan.
But where do you start? What kind of marketing is worth your while? Which marketing tactics are the best for your business online?
We’re hoping to answer some of these questions with these small business marketing ideas.
So take a look and see if there are any ideas on this list you hadn’t thought of or tried yet to grow your business.
1. Make a behind-the-scenes video
People value authenticity.
Our study found that almost 90% of people say authenticity is a major factor when deciding which brands they support and favour.
That’s huge! So, you want to take advantage of inbound marketing and create content that helps give potential customers the authenticity they’re looking for.
A behind-the-scenes video is a perfect way to do that. This serves as a unique selling proposition because you can show them how your product is made or how your service is executed. In the process, you can introduce team members, explain why you do things the way you do them, etc.
The thinner the veil between business and customer, the more trust consumers will have in your brand story.
And trust is what leads to sales.
In the marketing world, there’s something called a rule of 7.
The rule of 7 says someone has to see a piece of content 7 times before they’ll be persuaded to take action.
What’s more, is that 95% of your website traffic won’t return if you don’t retarget them.
So, let’s think about those two statements put together.
If you’re not retargeting your audience, they’re not going to go from your social media posts to your website.
And if you don’t retarget your website traffic, 95% of them won’t come back.
So you’ll have put in all this work to get them to your website…only to let them go after that.
Don’t waste your own time and money like that! Make sure you’re making the most of your website traffic and install retargeting.
Giveaways are an easy jumpstart to increase almost any social media marketing metric. Including more likes, more followers, more comments, etc.
The most common giveaway to host is an Instagram giveaway.
You give away an item and make the requirements to win to:
- follow your page,
- like the post about the giveaway, and
- tag a friend in the comments.
The key to running a successful giveaway is to give away something that’s relevant and useful.
You want the item to be relevant to the product or service you offer and something your audience wants. But it’s not important enough to your audience to get them to like, comment, and follow.
So, you need to find the perfect balance between interest and relevance.
For example, if you own a restaurant, a gift card to your restaurant would be a great giveaway item.
The people who like, follow, and comment to win that prize are likely to be interested in your business given the nature of the prize. And that’s the kind of targeted growth you want from a giveaway.
Most of you are probably familiar with the next one on our list of small business marketing materials.
Sending weekly newsletters keeps your brand in front of your audience while establishing trust.
Newsletters are important for keeping your audience informed on your brand or new products and notable information that may have risen over time.
They are cost-effective and can boost your business to the next level.
It also gives you another opportunity to be authentic, which we know customers care about.
The importance of building an email list that you can send newsletters to is that you own the list.
If all the major social media platforms were to shut down today and you lost all your followers, would you have a customer base?
Owning your own email list will give you indefinite access to your ideal customers and serves as an alternative to direct mail.
Sending the best email newsletter weekly is one of the best ways to maintain that list for small businesses.
BestWeb –
For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or whatsapp +6010-2200 660, email welcome@bestweb.com.hk or visit https://bestweb.com.hk Thank you.
