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Is Digital Marketing and Social Media Marketing the Same?

The short answer is NO. But let’s describe these terms a little bit better.

What is Digital Marketing?

Digital marketing is the set of methodologies, techniques, and means used to promote products or services through online marketing channels such as:

  1. Email Marketing
  2. Pay Per Click
  3. SEO
  4. Social Media Marketing

What is Social Media Marketing?

Social media marketing uses specifically social media platforms and networks to promote your products and services. In that sense, social networks like Twitter, Facebook, Instagram, Pinterest, even Twitch, and YouTube are some of the digital networks where social media marketing takes place.

Social media marketing is just one channel among all those that make up digital marketing.

You can think of digital marketing as the tree and social media marketing as a branch.

Since each marketing approach is different, it is worth pointing out the main differences, so you do not get confused.

We’ve summarized the key differences between social media marketing vs digital marketing into three main points:

1. Channel: Digital marketing can be used to reach people through websites, email, and even mobile app ads, all at the same time.

While social media marketing can be used to reach a targeted audience on social networks such as Facebook.

2. Tools: The tools change depending on the channel being used, for example, if using SEO, some popular tools would be Google Search Console or ahrefs.

On the other hand, in social media marketing, some resonant tools would be Meta Business Suite or Sprout Social.

3. Techniques: A digital marketing manager must take into account all digital channels when doing strategic planning.

On the other hand, a community manager or social media marketing manager must know exactly how each social platform or social network works in depth.

Both concepts are interconnected, but each specialist has a different scope and depth of knowledge depending on the channel.


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