Flexible Payment Options Are a Non-Negotiable
From Klarna and Clearpay, to GoCardless and more, 2022 has been the year of the flexible payment option. And as the cost of living crisis looks guaranteed to get worse, it’s going to be integral in 2023 to provide customers with a flexible payment option.The risk losing a lot of customers in 2023 if just provide one alternative payment option, but a plethora of flexible solutions.
Reward Customer Loyalty
Though customers crave endless amounts of choice when it comes to paying for their goods, nevertheless, they are also feverishly loyal. And that loyalty should be rewarded.Any eCommerce brand that is looking to monetise brand loyalty should consider implementing a customer loyalty program that drives the idea that their business truly cares about the relationship with the customer and cherishes their support.
Incorporate Social Media Channels in the Omnichannel Approach
In 2022, after announcing their intentions in 2020, Shopify began working on their goal to implement developments with Facebook, Google and TikTok. What this means is that they have decided to integrate their social eCommerce into their wider eCommerce strategy.Indeed, rather than a social media manager, a PPC expert would be much more equipped to implement a robust social eCommerce strategy.
Personalise the Shopping Experience Through AI and VR
2023 is expected to be the year VR and AI goes mainstream. With more people than ever before looking to immerse themselves in the shopping experience in the comfort of their own home, it’s now more important than ever to incorporate the two disciplines into your marketing strategy.By implementing VR and AI into eCommerce store, to increase your conversion rate due to how customers are craving the real world shopping experience from home.
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