If you’ve been on the fence about creating a mobile-friendly version of your website, Google has some insight that might help you make the decision.
Sixty-seven percent of the 1,088 smartphone users surveyed by the tech giant in July said they were more likely to make a purchase when visiting a business’s mobile-friendly site, versus 61 percent who said they’d most likely leave a site that wasn’t optimized for mobile. Translation: if you don’t have a mobile-friendly website then you’re probably losing customers to the competition.
The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google
A site that’s optimized for mobile can be viewed easily on smaller screens and also displays important company information without complicated navigation. According to Google, mobile-friendly sites can pay off in two ways: users are more likely to be active when visiting the site and they are more likely to return to the site in the future.
Conversely, fifty-two percent of people surveyed said a bad mobile experience makes them less likely to engage with a company. And, 48 percent said that if a site didn’t work well on their smartphones, it made them think the company didn’t care about their business.
So what exactly are customers looking for from a mobile-friendly website? Here are three points Google highlights its survey:
- Fast loading. That means 5 seconds or less.
- Mobile-friendly features. These can include large buttons, easy search and limited scrolling and pinching.
- Quick access to business information. Display info like directions, contact numbers, product information and how to make a purchase right up front so it’s easy to read on a smartphone or tablet.
