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As consumers’ information consumption habits have shifted, so have marketing strategies. After the advent of television, radio became the dominant medium for advertising, which eventually gave way to digital marketing. Along with these normal market developments, the COVID-19 epidemic is pushing the boundaries of digital marketing even further online.

Business owners still put a lot of stock in television commercials, but with digital marketing they can reach consumers all over the world. Due to the rapid expansion of digital marketing efforts, there has been an increase in the demand for qualified individuals in this sector.

This article will discuss why businesses are using digital marketing

1. Ease of Audience Targeting

Data collected through digital marketing allows firms to specifically target customers based on demographic information such as age, gender, location, interests, and level of education. Furthermore, companies can retarget clients who are already familiar with the brand by tailoring their approaches and messages to each specific demographic. Marketers working in digital media can benefit from taking courses leading to advanced online marketing certifications that teach them how to reach their ideal customers.

2. Low Investment, High ROI

Digital marketing (also known as “inbound” marketing) has a 61% lower cost per lead compared to outbound marketing. Digital marketing tactics, such as social media advertising, paid search, and others, allow businesses to save money on advertising. This is because many businesses today employ PPC methods to save overhead while while focusing on certain customer demographics. In most cases, the return on investment (ROI) for digital marketing efforts is higher and occurs more quickly.

3. Reaching Mobile Users

It is estimated that by 2024 there will be about 18 billion mobile devices in use around the world, adding to the current total of over 14 billion. Businesses may now reach potential clients whenever and wherever they may be thanks to the widespread availability of internet connection on mobile devices.

4. Artificial Intelligence

Digital marketers may improve the consumer experience by analysing user data with the help of artificial intelligence (AI). Companies can learn a lot about their customers and their ideal audience via AI.

Artificial intelligence (AI) also makes the user experience more unique by providing individualised support across the whole sales cycle. Programmatic advertising allows businesses to automate their advertising to certain demographics, hence providing a better customer experience. More than 72% of internet marketing budgets will go toward programmatic ads by 2021.

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