1) Analyse Your Competition
it’s important for you to study your competition. Competitive analysis helps you sneakily find out what your rivals are doing.And once you know what they’re doing, you can do it better. So how do you perform a competitive analysis? First, make sure you know who your competitors are. In general, your opponents will be companies that are similar to yours in industry, target audience, and size.
Once you know who your competition is, check out their marketing strategy. What kinds of content are they focusing on? Which social media platforms are the most active on? Are they active on Facebook, LinkedIn, Instagram? Take notes on their efforts to attract customers online (content marketing, SEO strategy, social media marketing) and which efforts appear to be working the best.
Scoping out the marketing methods of your competition can give you a better sense of the big picture and help you figure out how you can generate leads. If you know what your competition is doing to improve their online lead generation, you’ll know what you need to do to improve yours.
2) Optimise Your Email Opt-in Form
When it comes to email marketing, you’ve already won half the battle. After all, if someone has agreed to let you email them, that means they’re already curious about what you do. The only remaining hurdle is creating a strong call-to-action that will convert this lead into a customer.
89% of marketers say email is their most-used channel for generating leads. If your competition is using email marketing automation, too, so optimise your email efforts and make them the best they can be. One good way to improve your online lead generation through email is to never, ever mention the word “spam.”
To make your email opt-in form even more likely to convert, add some arrows pointing to it. You can also take a more subtle route and simply add a photo of a person, positioned where the person is “looking” at the form. This will naturally lead your website’s visitor’s eyes to the form too, thus enticing them to sign up on your email list.
3) Include Strong CTA’s on Your Blog to Increase Online Lead Generation
An SEO-optimised blog from a high-quality website that puts out consistent posts can help attract high-quality leads. Once you have those website visitors on your site, though, you don’t want them to just read your blog post and then leave. Instead, you want them to stick around and hopefully, opt-in to your email newsletter or a free resource.
And one way to do that is by including good calls to action. Marketing tactics such as blogs are an excellent way to improve your online lead generation because blog posts are a simple and natural place to include calls to action. As you might guess, a call to action is designed to prompt someone into taking action. Inbound links (a hyperlink back to your site from another website) are a great place to slip in strong CTA’s. For instance, instead of just saying “visit Mark’s website,” try, “click here to download Mark’s free handy resource.” Make it easy for the reader to say yes.