There are many ways to promote products online. But finding the best ways not only means finding the right platform. It means learning how to maximize your results. Regardless of which method you use, strive to stay relevant. You’ll always out-perform the competition. Ad campaigns take continual monitoring and improvement to get the best return. Test. Analyze. Make it better.
1. Facebook Ads
Facebook is really good for any kind of legal or uncontroversial product or service. Almost 1.5 billion people log in every day. Their interests and purchase behaviors are broad. Not surprisingly, tech, retail, apparel, beauty, and fitness get the most clicks on Facebook.You can sell almost anything on Facebook. But they do draw some limits.
They won’t let you sell the following through their ad system:
- Illegal, Rx, Recreational drugs, tobacco, and related paraphernalia
- Supplements that are considered unsafe
- Products/Services that support Piracy
- Downloadable content
When crafting creatives, keep the text under 20% of the ad space. This isn’t just a social media rules on Facebook. Ads actually perform better on social media with less text. Facebook wants your ads to perform well. That’s how they get paid.
2. Instagram Ads
Instagram ads work off the Facebook ad system. So refer to the Facebook section above for most details. On top of that, a report released just this week stated that owning Apple products is the #1 indicator of personal wealth. More wealth = more money to spend on your products. That is if they didn’t break the bank buying that $1,000 iPhone. There’s a secret to getting lower rates on Instagram. January-March the CPC average tanks to under a $1. This is a great time to do a push to increase brand awareness that you can then take into maintenance mode once the costs go back up.
3. Pinterest Ads
35% of Pinterest users are women making over $75k a year. Nearly 70% are making at least $50K. 10% make over $100K. This puts most Pinterest users in a solid middle to upper-middle income bracket. This makes Pinterest the place to market higher-priced and designer products to this demographic. 62% of users are millennials and younger Gen Xers (25-40). Add to this the fact that 76% of users pin items because they want to purchase them later. And 55% use Pinterest primarily to shop. Pinterest has the potential to drive a lot of traffic to your site.
TikTok is a social media platform with over 1 billion users.
This platform allows you to get creative with your brand.
You are able to create content that can be either be educating, conversation sparking or both. This gives your brand a higher chance at seeking increased engagement.