Now that you have a better understanding of UI design and how it adds to your site, you’ll want to integrate it into your website’s design. So, how can you use UI design to create a better website experience for your audience.
1. Know your audience
When you want to integrate a UI design, you need to know your audience. They are the ones who will be on your site looking for information. You need to make sure that your site is designed to enhance their experience.
Ask yourself: What would they want to see on my site? Are there elements I can add to enhance their experience?
You need to know what your audience would want, so you can create effective elements and layouts for them. It will help you build a better UI design for your audience.
If you know your target audience well, you know what they need. You know why they will come to your site. This will help you build a design that is based on their wants and needs.
2. Make sure all your elements are clear
When you design your site, you want it to be easy for your audience to use. A big part of that is using design elements that have a clear purpose. Your audience should know what those design elements do without having to think about it.
People will avoid things if they don’t understand what they are or their purpose. You want to stick to common elements that people know well.
Some common elements include shopping cart icons, bells for notifications, or the hamburger button that indicates a menu. These are all elements that people know what they mean and feel comfortable using. If you use elements that your audience knows well, they will feel more comfortable when navigating your site.
3. Create consistency and simplicity
A big part of UI design is consistency and simplicity. It’s not only important that you stay consistent with universal elements and icons, but also that you are consistent across all pages of your website. You want to keep your website consistent and simple to enhance your audience’s experience on your site.
When you design your site, you want to use common elements on your page. We stated some of those elements in the previous example. Common elements help your audience feel more comfortable using your site.
When you use common elements, your audience can complete tasks quicker. They know how to navigate your site better, so they know what to do to complete a task. It makes it less confusing for your audience, which can lead to them achieving whatever goal you set.
It is important that you build consistency across all pages of your site. Users don’t want to go from one page to the next to find a completely different page. They want to see pages structured similarly so they know how to navigate the page.
This is especially important with the colours and typography on your site. You don’t want to have one style on your home page and a completely different style on another page. It is important that you carry the same colours, typography, and style throughout your page.
The design and structure of your site should be simple, too. Your audience shouldn’t need a map to figure out how to find information on your site. They should be able to enter your site and know exactly where to go to find the information they need.
You’ll want to make your design simple so your audience can navigate it easily. This will drive better results for your business because you won’t deter people away with a complicated design.
4. Choose your page layout wisely
Your page layout plays an important role in how your audience experiences your site. Not only should it be consistent and simple, but it needs to be created with your audience in mind. You need to think about how your audience uses your site and build a layout that works for them.
When you create your layout, you want to draw the users eye to the most important part of your site. If you’re a HVAC company that wants to get people interested in heating systems for the winter, you want to create something that will draw the users eye to that service.
A great way to do this is through visual hierarchy. Visual hierarchy puts the most important elements first visually. It draws the user’s eye to that element because it is the most noticeable on the page.
In this case, an HVAC company may have a large photo banner at the top of their page that guides users to their heating services with small photo icons beneath it that detail their other services. When a user looks at the page, they are drawn to the large photo because it catches their eye.
When you structure the layout of your site, you need to consider the spacing of everything on your page. You want to make sure your site looks clean and professional.
It’s also important for readability. If your site’s layout is structure properly, people can skim and scan through your site easier. This creates a better experience for your audience.
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