According to a research, there are some common web design standards observed in the top 50 marketing websites. By ‘standards’, they mean 80% of websites use a similar design approach:
- Logo in the top left corner.
- Main horizontal navigation across the top of each page.
- Value proposition high on the homepage located “above the fold”. Note that most web designers will tell you that there is no standard pixel height for browsers, and technically no “fold”. But, in general, important design elements should appear high on pages that are generally visible to the majority of visitors, even without scrolling.
Here are some web design best practices for common site elements:
Web design best practices for using images could inspire many volumes of advice.
- Using images featuring human faces tends to be more effective than other graphics or animations. It makes people more likely to engage with the image, as humans are drawn to what they perceive as real empathy and emotions.
- Use responsive images, which grow or shrink depending on the browser size. This helps with both site speed and SEO.
- Never forget about favicons. Favicons are the small icons that show up next to the website title and in search results as well. It helps brand recognition and enhances the site’s UX.
Users expect to be able to easily find the content they’re seeking on a site. Thus, it is important for website navigation to be simple and straightforward. Website navigation is a general term that refers to the internal link architecture of a website. Don’t forget that the main purpose of navigation is to help users easily find relevant content on your website. Your site’s internal link architecture forms the basis of your sitemap, which helps search engines access your content easier.
There are several aspects that make up website navigation, but your top/main menu should be a primary focus as it will be one of the first things users interact with when they visit your website. There are different website menu design heuristics but the most popular ones include: Navigational menu, which is located at the front and center of a website; Hamburger menu, Primarily used for a mobile-optimized design, a hamburger menu is usually located at the top left or right side of the page.