Conduct Keyword Research
Keywords are important not only for general SEO but also for Local SEO. You need to optimize your Google My Business listing with the right local keywords.
To find the right local keywords, you need to conduct keyword research. Keyword research will help you identify the keywords or terms that are relevant to your business. Once you have the list of keywords, you can integrate them strategically into your business listing and website.
You can’t target short-tail or generic keywords to drive local search traffic to your business. Long-tail keywords are the ones you should focus on for local SEO. This is because your local customers won’t be searching for “dentist’’ or “skin clinic”. They will search for something like “dentist in Klang” or “skin clinic in Petaling Jaya”.
And that’s why you need to integrate long-tail keywords to your site and business listing to be found online for local searches.
Develop Localized Content
You need to go beyond your Google My Business listing to solidify your online presence on local search results. That’s why you need to focus on the content you develop for your website.
So, how do you develop localized content for your website?
Using country, city, or region names in your content can help you localize your website content. For example, even this content you’re reading right now is catered for businesses based in Malaysia. And you can see I have mentioned “Malaysia” in the title and throughout this article.
Even if you check out some other articles on our website, it is focused on providing value for local businesses owners. Consistently publishing local content on your website will help you improve your ranking on local search engines while attracting high-quality local customers.
We often suggest Malaysian businesses focus on the content development part as it produces long-term results.
Build Citation to boost Local SEO
What are citations?
It’s like backlinks.
But it does not involve anchor text. They’re mentions of your business name, address, phone number, and website. According to a local SEO study, citations are important for your local SEO initiatives because it’s a ranking signal that makes up 11% of local pack ranking factors.
Citation only works for physical locations and does not work for virtual offices or P.O Boxes.
These are the top business directories to get your business listed for citation purposes:
- Google My Business
- One Stop Malaysia
Focus on Local Link Building
It is easy to acquire links. But it’s hard to acquire high-quality links especially when you’re focused on local link building. When you get link placement on websites related to your niche, Google will give priority to ranking you on local search result pages. If you’re in a competitive niche, you need to get serious with your link-building campaign. And the best way to do it is through manual blogging outreach. Provide valuable content for the site you’re looking to acquire a link from. Send them irresistible outreach emails and build a good relationship before getting your content published on their site.
Sadly, most of the sites in Malaysia are focused on sponsored posts where you need to pay to get your content published. However, you can manually gather a list of websites related to your niche and get in touch with them and tell them the benefits they will get with the valuable content you have to offer.
Link building takes time. But it’s worth it for long-term local SEO success.
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