Your website design has a huge impact in making the users buy or leave the store. The beauty comes first as a report suggests that 75% of people draw an opinion about a website based on its aesthetics. Yet, an appealing website may still fail you if it is unable to create ease and comfort for the end-users. For higher conversions, you must fine-tune the website design. Let it be the navigation, usability, or advanced features. You can start with the basics, whether it is about a store or aiming to reach a community. The web design basics include better user experience, simple navigation, and mobile responsiveness. These are the global rules whether you are acquiring a web design service.
- Pursue UX Design‘
UX – User Experience – design aims to create ease and comfort for the end-users in website navigation and usability. This is the reason you must pay more attention to making your website design user-friendly as it can boost conversions manifold. Forrester Research has drawn a clear line between a well-structured and better website design. It reports that a well-constructed user interface can grow conversions by 200%; but, a better user-focused design can take your conversions up to 400%.
- Fix Mobile Responsiveness
People prefer mobile-friendly websites even if they are well-built and optimized for desktop users. You can refer to the research that suggests that 72% consumers want mobile-responsive websites. It shows that consumers seem to be more comfortable with the mobile-optimized versions of your websites. A website that is not mobile-responsive may distort the layout and display, thus creating a nuisance for the users that leads to a higher bounce rate.
- Carry A/B testing
One website design does not fit all. A design trend or tip may also not be effective the way it is for another website or business. For example, web design of a coworking space business may differ from an IT consultancy firm, though both belong to the tech industry. Applying to apply any of the trending design elements may need you to keep a track of them. Every design element contributes to your store conversions. If a recent change is not increasing the sale, you may need to observe its impact and replace it with another option that may seem to be more intriguing and useful. Once you modify or replace the feature, you will have two different scenarios to study. Compare them to find which one is adding value to your website.
- Design with appealing colors
Color selection plays a significant role in branding, marketing, and promotions of your business. Top Design Firms reports that when website visitors were asked about the web design element they give more value, 39% of them said the color selection. Statistics from the same source also suggest that 22% of first-time visitors search and prefer appealing colors. However, you may be losing 21% of visitors if the color scheme is weird and unappealing.