An effective website design should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor. When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action.

Website Purpose 

Your website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. 

There are many different purposes that websites may have but there are core purposes common to all websites such as:

• Describing Expertise
• Building Your Reputation
• Generating Leads
• Sales and After Care

Navigation 

Navigation is the wayfinding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. Keeping navigation simple, intuitive and consistent on every page is key.

Visual Hierarchy

Visual hierarchy is the arrangement of elements in order of importance. This is done either by size, colour, imagery, contrast, typography, whitespace, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.

Content 

An effective website has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.