Social media is a term that encompasses several different individual social networks.
These include Facebook, Instagram, TikTok, LinkedIn, Twitter, Snapchat, and more.
Again, each platform has its different nuances and primary demographic, but social media as a whole is a place where users gather to interact through a news feed with friends, family, brands, and influencers.
It gives customers direct access to brands and vice versa.
Social media has facilitated customer relationship management like nothing else has before.
Organic social media marketing, meaning unpaid social media marketing, is a great tool to garner brand loyalty, brand awareness and stir up conversations in the comments with your audience.
You’ll want to perform research to determine which of the social media platforms for business makes the most sense given your specific target market, and plug into that platform.