If your website is poorly designed, you will drive leads away. They will seek out another business, causing you to lose business to your competitors.
To attract leads, you need a professionally designed website that entices and engages them. This will help you keep your leads on your page so that you earn more conversions for your business.
1. Make your design reflect your business
Your website is an extension of your brand, so its design should reflect your business. It is important that you pick a design that fits your brand because it is how people will remember you.
Your type of business determines your design. If you are a graphic design company, you may have a web design that is more elaborate. On the other hand, a doctor’s office has a design that is simple and reflective of their business.
Overall, you want to choose colours and designs that make your target audience think of your brand. This will help you build your brand recognition and create a sense of association with your businesses.
By selecting a clean and modern design that reflects your company, you will keep leads on your page longer.
2. Create a simple homepage
Whether you use search engine optimisation (SEO) or pay-per-click (PPC) ads, you typically direct people to your homepage to learn about your business. Once they’re there, they can navigate your website to learn more in-depth information. However, the homepage is an initial representation of your brand, so it’s a useful resource to inform leads about your company.
It is important that you design a homepage that is simple but effective. You don’t want to overwhelm your visitors with an abundance of information. If your website is too busy, you’ll deter leads.
Your homepage should include elements that interest your audience. You’ll want to focus more on visual elements rather than a block of text. Visual elements keep your visitors engaged and encourage them to learn more.
Instead of blocks of text, you can create visual elements that link to pages with more information. This helps readers see different aspects of your business and enables them to decide what to look at next.
To create an effective homepage, only include important information on it. This will keep your website from becoming too cluttered and allow leads to navigate your pages effectively.
By creating a simple homepage, you will keep leads engaged with your page longer.
3. Create a functional navigation
Your navigation is one of the most important parts of your website. When people want to find information on your site, they use your navigation. You want people to find the right pages without struggle.
When you design your navigation, you need to ensure that it is simple and easy to use. You want to create broad headings that can include specific subheadings. This will help you keep your website organised as well as help your visitors find information.
If you have poor navigation, users won’t find information. They will struggle to find the right pages. This will cause them to leave your site and pick a competitor’s site.
To keep leads engaged on your website longer, create a functional navigation that helps them find the right information.
4. Responsive design
One of the most significant things you need for your website is a responsive design. Responsive design is extremely important because it affects how users experience your site.
When your website has a responsive design, it adapts to the device a user uses. Whether it’s a mobile phone or a desktop, both users see your site in a way that fits their device. This is critical to keeping users engaging on your site.
If your website appears like the desktop version on every device, users will struggle to use your site. The words and links are too small, and users would need to zoom in to see everything. They can’t view your page on a mobile phone, in its entirety, if it is designed like your desktop design.
This kind of design is essential to your website because it enables mobile and tablet users to view your website properly. They have a seamless experience that enables them to enjoy their time on your website. This keeps leads on your website longer, regardless of the device they use.
By implementing a responsive design, you will capture more leads and keep them engaged with your business’ website.
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