We all love a stunningly good looking website but unless you understand some of the critical web design facts your site won’t have the desired results.
Nowadays its common to believe that good web design only requires you to drag and drop elements, adjust colors to your liking, add some content, and away you go. Of course, this is common practice and, yes, it may even result in a good looking website.
That being said, if you want your site to go above and beyond just looking good and have a high-performing site that best serves your business, you need more. What you need is a web designer who knows how to work behind the scenes in order to manage all the little unseen, but critical, details that can really push your site to the top.
Here are some factors that play a major role in making sure your site performs well. Moreover, we will consider some additional factors that can be important if you are trying to target a specific market.
Templates Are Not Magical
We will start with an element that is strictly connected to the design of your website. Templates are an easy way to create a new site, and if you learn the in’s and out’s you can build a website in just a few hours.
While templates can be useful, they come with extreme limitations and downsides. For example, with so many available customisations it’s easy to create cluttered pages that hinder your user experience.
Moreover, the code running behind the template may not be as clean as it should be and this is a significant drawback if you want your website to per-form well. Especially, if you try to implement functions that the template has not been designed for, you may end up with cluttered code and unorganised design.
As a result, your performance on search engines will be limited, UX won’t be pleasant, and it will reflect poorly on your brand.
Good Coding Is the Engine
Once your website looks good and the functions you built work properly, you may think that everything is great, but unfortunately, this is often not the case.
Coding is not something you see with your eyes, but its effect on the performance of your website is paramount.
If badly written code powers your web-site, many search engines such as Google may have a problem finding the information within it, and it may not display correctly in search results. As a consequence, your organic traffic will be cramped with obvious unwanted effects on your business.
If your sites code is really messy, bloated or broken, you may even get penalised by search engines to the point that your site won’t even show up in the results.
Cater to Different Browsers
This point is strictly related to the previous one about coding. Each browser translates your website code differently. Therefore, if your website looks great on Chrome, for instance, it doesn’t mean the same result is replicated on Safari, FireFox, or other web browsers.
In some of them, the design may appear broken, or some functionality may not work at all.
This is a problem that only good web designers and developers can solve since they have extensive knowledge of HTML, CSS, and different browsers’ issues. Testing and fixing your website to work on multiple browsers is an essential part of your project that will prevent losing precious traffic.
Design Still Matters
All the technicalities we mentioned up to now doesn’t mean that good design doesn’t matter. The visual impact still has a powerful effect on your visitors.
However, a web professional will design not only how your website will look but even how it will be organised because good web design is, in fact, goal oriented.
Which means that the web agency needs to understand what your goals are so that every element on your page can be placed with these specific goals in mind.
A professional web designer knows how users interact online and which areas of a webpage are more effective to push them to action. Therefore, your page will be designed not only with visual elements in mind but will even take the psychology of your visitors into consideration.
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