Your website is the heart of your digital marketing presence, so you want to ensure that you design it right. When you’re designing your site, it’s easy to make mistakes, but you can prevent your business from making mistakes by looking at common web design mistakes
That’s why we’ve gathered up eleven bad website design mistakes to help you avoid these design mishaps. Keep reading to learn more about common web design mistakes to avoid and solutions to these problems.
1. Difficult navigation
The first web design mistake companies make is having difficult navigation on your site. Users want to find information quickly and easily. If they can’t find information quickly, visitors to your site won’t stay for long.
If your navigation is disorganised, it will deter users from browsing on your site. Disorganised navigation will make it difficult for people to find the pages they need. You’ll drive more users off your page because they can’t find information.
Disorganised navigation deters people from engaging with your site. With disorganised organisation, you could have pages in unexpected places in your menu or have pages missing from your navigation structure. Users can’t find the page they want, and they can find that very frustrating.
Good navigation will make your site appear more organised, easier to browse, and keep leads on your site. Discuss how someone can fix their bad navigation.
How to fix difficult navigation
If you think your website suffers from difficult navigation, there are a few steps you can take to fix the problem:
- Outline your navigation hierarchy: Plan out how your visitors will navigate through your site. The core pages on your site should be accessible in some way from your navigation menu.
- Make sure your visitors can get to your home page easily: Your visitors should be able to navigate back to your home page, whether it’s through your navigation menu or company logo. Make sure you add those features for an easy browsing experience.
- Check your links: Double-check the links on your site to make sure they all work and lead where they’re supposed to. Visitors lose engagement when they click on broken links.
2. Poor colour choice
One of the worst website design mistakes a company can make is with their website’s colour palette.
Your colours are the first thing your site visitors will notice. Some companies make the mistake of using too many colours and overwhelm their visitors.
Too many colours make your site confusing and make it difficult for users to know where to look. Since colours have a huge influence on brand identity, you want to ensure you choose the right colours for your page.
How to fix poor colour choice
- Focus on a limited colour palette: The ideal colour scheme for websites consists of around three to four colours. The break down for those colours should be one main colour, one to two accent colours, and your text colour. Zeta is a prime example of this, focusing on a purple and pink colour scheme for their website.
- Choose colours that reflect your brand: The colours you choose should help you build brand recognition. People will associate your colour choices with your brand, like how red, white, and blue associate with Pepsi, so choose colours that reflect your business best.
- Study colour psychology: When choosing colours for your brand, make sure to study the psychology behind your colours. Colours cause people to feel certain emotions or feel a specific way, so it’s important to understand how colours influence your audience.
3. Lack of responsive design
Mobile responsive web design is a fundamental part of a smooth Internet experience. Over 50% of internet traffic from mobile, yet many businesses neglect to optimise their sites for mobile users.
If your website doesn’t have a responsive design, you won’t provide a good experience for people who are browsing on tablets and mobile devices. They’ll browse the desktop version of your site on mobile, which will make it difficult to read information and navigate your site.
How to fix a lack of responsive design
- Use responsive tools: Google’s Mobile-Friendly Test will help you see if your site is mobile-friendly or if it needs work. You can use this as a starting point for determining if your site is already mobile-friendly.
- Integrate responsive design: If you use a WordPress website, you can choose a responsive theme. Otherwise, you can follow these steps or try hiring a web design agency like WebFX.
- Add responsive elements: Elements on your site like photos and banners must be able to scale to mobile devices. Buttons and links need to be scaled so users can access them easily on mobile. MasterClass is a great example of a mobile responsive site that scales their design and buttons for mobile users.
4. Slow load time
Having a slow-loading website is another one of our bad website design examples. A slow-loading website deters people from staying on your site.
People want answers fast, and if your page takes too long to load, they’ll leave for another site.
Users expect a website page to load within two seconds. So, if your site takes more than two seconds to load, you need to optimise your site to perform better.
How to fix slow load time
- Use page speed tools and services: Start by testing your load speed with tools like Google PageSpeed. Many tools will provide suggestions on how to speed up your page. You can also invest in page speed optimisation services to improve the speed of your site.
- Compress heavy elements on your page: One of the main reasons for slow load time is large file sizes from elements like images, GIFs, and videos. You can speed up your site by compressing and resizing those elements with compression tools like Kraken.io. Discord has quite a few elements on their site, but because they’re compressed, it loads quickly.
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