Chances are you’re no longer on the fence about mobile. But it’s important to remind ourselves why investing in a mobile website design matters because it will help us understand how to focus our efforts to create the best customer experience. Nowadays, a mobile-friendly website is just what you need. According to research, 91% of people have their smartphones within arm’s reach 24/7. And by 2022, almost 54% of e-commerce activities will be done using smartphones. Let’s now dive deeper into the reasons why you need to have a mobile-friendly website. Here it is!

1. The Demographics

Neilsen Group found that 97% of 18 to 44-year-olds own a smartphone. Among the 65+ crowd, you might expect this to drop off.

But a staggering 68% own them. This is almost everyone. Only slight gaps exist among gender, race, and income.

For 50% of people in the US, the smartphone is the first thing they reach for upon waking.

Mobile traffic now accounts for over half the traffic to a site with a mobile website design. This is traffic that would otherwise go to their competitors.

2. Conversion & Promoter Activity

According to a Google study, 57% of mobile users would refuse to recommend a business that doesn’t have a responsive mobile website design.

They also found that 61% of people won’t return to a site that has a poor mobile experience.

40% will immediately go to a competitor site instead. Ouch!

Conversion rates on mobile devices are 64% higher than on desktops.

3. eCommerce

Around 30% of eCommerce purchases are through mobile devices. Plus 66% of eComm time is now on mobile.

That means that people are browsing on their phones a lot more than traditional computers.

We see nearly 9% of tablet visitors adding something to their carts. If you’re in eComm, you know that’s huge.

If you convert a fraction of that, sales could skyrocket.

4. Local Business

According to Google, 76% of people search for local businesses on mobile devices.

76% of people who visit a local website, will visit that business within 24 hours. Can you deduce who they visit if you didn’t show them what they want on their phone?

Cater to your local customer through effective mobile website design. Get more actual local customers through the door.