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Building a successful digital marketing strategy needs five steps that nurture customers throughout their interactions with your company. Plan, Reach, Act, Convert, and Engage are the five stages of a digital marketing strategy.

1. Plan

Adopt a data-driven approach, evaluate the existing digital marketing effectiveness, and devise an improvement strategy. Customize metrics and analytics and create KPI dashboards. Use a digitally focused approach. The digital transformation solutions help marketers and managers develop a fully integrated, data-driven, and practical digital marketing plan that supports their company’s entire goal.

2. Reach

Keep an eye out for changes in structured data and SERP features 2022. Integrate the latest vital online marketing methods into your digital marketing strategy to increase site traffic. To increase reach, continue to track core changes and EAT (Expertise, Authoritativeness, and Trustworthiness). To bring in local customers, adjust the keyword strategy to account for the surge in local voice searches.

3. Act

To help you produce future leads, encourage interaction on your website or social media. After you’ve found your target audience, it’s critical that you influence their following stages in the sales funnel.

4. Marketing content

Strategic content marketing is used to entertain, inspire, educate, and persuade potential converts during the customer lifecycle.

5. UX/CX (user experience)

It would help if you looked at the present wide range of advancements in interaction design and website design trends that have been proved to enhance engagement with your content to impact customer behavior on your site or social media platforms.

6. Convert

Converting more clients is the pinnacle of your planned digital marketing approach. If the phone and face-to-face channels are crucial to you, use retargeting, nurturing, and conversion rate optimization to remind and urge your audience to buy online or offline.

7. Engage

Improving your tailored communications by leveraging the web, email, and social media marketing to develop hyper-personalized marketing campaigns based on your data about them. Today’s digital marketers have several choices for customer engagement research and testing:

  • A/B comparisons
  • Personas of customers
  • Mapping the customer path and content
  • Customer feedback surveys
  • Analyze the path
  • Customer intent surveys on the web
  • Digital experience usability studies
  • Multivariate analysis

Furthermore, machine learning provides previously unattainable insights into customer behavior. Predictive analytics, for example, can be used to identify:

  • When is the best time to contact someone? (Can be based on when they originally bought or subscribed, but this can be refined through time)
  • Based on delay research, the best timing and offer for follow-up communications (average interval of response)
  • Cluster-based segmentation yields the best product or category combinations.

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